Here at Mackenzie Smith, we like to provide our customers with the best possible service by offering reliable valuation advice, negotiating and liaising on your behalf to represent your best interests.
But in today’s competitive housing market, we also place a great deal of emphasis on marketing your home to the highest specification. In order to reach the ideal customer, we have to finely hone our content to reach the right customer base. We also need to utilize all the tools available to us to highlight your property and make them stand out in a busy marketplace, which is why we are investing in a number of marketing options which make your property stand out from the competition.
A massive amount of visibility is online, with property portals playing a crucial part. Receiving over 77% of online property traffic, the leading property portal in the UK is Rightmove, receiving an incredible 120 million visits every month, with over a million properties listed. As such, Rightmove is Mackenzie Smith’s first stop for advertising your property online.
We are pleased to say that we have, this month, invested further in Rightmove to ensure our clients’ property benefits from maximum impact. By choosing the options of Premium Listing and Featured Property, we enable your property to be promoted at a higher level.
The Premium Listing option is visually enhanced, with an attractive property box which draws 20% more views, so that it stands out from other listings by visual contrast. Presenting a larger display than standard listings, this option offers an overall enhanced profile.
Similarly to the Premium Listing, the Featured Property option offers an eye-catching coloured property box. It also means that your property will be promoted right at the top position of the search listing. According to statistics, with Featured Property there is a significant increase in views, with an average of 40% more users clicking through to read more. But, benefitting you as the customer even further, using Featured Property means that your property is listed twice, as both the featured and the standard listing, so the chances of your property being seen by a potential buyer are quantifiably doubled.
Fast approaching is the time of year where your property is most likely to be seen on Rightmove, as viewings on the website increase around Christmas, with visits surging as prospective buyers plan for next year. Last year, Rightmove’s web traffic increased by 5% between Boxing Day and the first week of January, with Rightmove reports indicating that this pattern continues year-on-year. Alongside our promotional options, at this time of year, your home is more likely to be noticed on the property market than ever.
While Rightmove is the unarguably dominant property portal, we also use Zoopla, the second leading property portal receiving a significant amount of online traffic, with over 90% of adults knowing the website. With Zoopla, we can enhance your presence in a similar fashion to the tools on Rightmove, employing Featured Agent, which doubles up your listing and positions it at the top of the search, as well as with a Premium Listing, which sets your property apart with a larger presence. Zoopla partners also advertise your home listing, reaching a broad selection of buyers on platforms including Prime Location, The Times, Telegraph, Mail Online, The Sunday Times, MSN, Mumsnet and more.
But our online reach does not finish there, as we are one of few agents also using On the Market ensuring that we are not missing a single opportunity to present your property to prospective buyers.
Therefore, with the highly specified promotional tools that our marketing department has to offer, we’re confident that we can present your home to the best audience, with the greatest tools. The only question is, what are you waiting for…
If you would like more information in regards to buying or selling a property, speak to one of our experts by contacting your local branch below.
Ash Vale – 01252 353030 | email@example.com
Farnborough – 01252 375999 | firstname.lastname@example.org
Fleet – 01252 812121 | email@example.com
Hook – 01256 764666 | firstname.lastname@example.org
Hartley Wintney – 01252 844015 | email@example.com
Yateley – 01252 597900 | firstname.lastname@example.org
Lettings – 01252 514000 | email@example.com