We are able to provide services and support to New Homes developers at any stage of the buying, building or selling process. We discuss what our clients are aiming to achieve, and develop a strategy to achieve those goals considering; property types and density, scheme suitability, likely demand, location, positioning, developer brand, property prices and timescale.
We are able to deliver bespoke marketing to our clients depending on their requirements and the nature and positioning of the New Homes development. Our service offering for marketing includes online listings on our website and numerous property websites, specific development micro sites and many digital applications, including bespoke email campaigns, blogs, social media promotion and copy in our hugely successful Thistleblower newsletter as well as more traditional support through newspaper advertising, leaflet dropping and local in branch promotion. Our marketing team can work directly with the developer to ensure a highly responsive service, with a level of autonomy the developer client feels is appropriate. We are able to provide all our above mentioned services in house and are also comfortable liaising with outside parties such as creative agencies to facilitate a smooth and cohesive marketing campaign to support the sale of new homes.
Managing New Homes sales
The sales staff in our offices work diligently with their database of purchasers to find buyers for new homes, often swiftly facilitating the sale of a buyer’s property to enable their purchase. Having dealt with New Homes sales over many years from our offices in Yateley, Hook, Hartley Wintney, Fleet, Farnborough and Ash Vale, we are familiar with the process of reserving new homes, working within developer guidelines and processes, negotiating home personalisation and liaising closely with our marketing team and developers to keep everyone involved up to date with progress and fully informed of any new priorities. Although New Homes sales are often carried out from the nearest Mackenzie Smith branch with accompanied site visits, we have managed and staffed on site sales centres and show homes for many developments from smaller schemes of around 9-12 houses which have a shorter sales period, to becoming part of the community on large multi phased developments where we have been situated for several years.
“Very many thanks to both you (Steve) and Louise for all the help and assistance in the main, together with Roxanne in the back ground co-ordinating the advertising, for the successful Sales at Harpsden Mews. All of the marketing went very much according to your plan. Looking back it was a year ago when we were mapping out the programme which really does not seem that long ago but, it was a Great Job – Very Well Done!! I very much hope it will not be too long before we have the opportunity of working together again. With kind regards and thank you both once again.” Pip Robinson, Christopher Wren Ltd.
Contact Land and New Homes.