The moment our Farnborough Branch Manager, Steve Panther, stepped through the door, he immediately recognised the opportunity that Polden Close presented.
Steve had originally sold the property to our clients four or five years ago. Since then, it had been extended, renovated and reconfigured from top to bottom. The finish was immaculate, with the home in mint condition. He knew immediately the home would offer incredible appeal to a young family who were either first-time buyers, or second-time buyers, searching for something special.
The client instructed us to sell on 27th January. Professional photography was arranged, capturing the high quality of the refurbishment. We scheduled an Open Day for Saturday, 7th February to coordinate around the seller, who worked from home. However, the interest from prospective buyers was so high that we arranged a second Open Day the following weekend, on 14th February.
The response was immediate. Enquiries came quickly and consistently. Three buyers made offers. In a decisive move, one first-time buyer secured the property at the agreed price without hesitation.
The sale was agreed on the 16th February, within just two and a half weeks of going live.
This level of confidence from a buyer doesn’t happen by chance.The home became, quite simply, the most desirable three-bedroom semi-detached property for its demographic. Similar buyers had viewed comparable homes locally, but they just weren’t seeing the same value. It all boiled down to the simple fact that when the price reflects the condition, location and demand, buyers respond quickly.
The reality is, pricing, market positioning and good photography are what really create the buyer interest. Consider that spending £10,000 on a new kitchen, only to achieve £10,000 more in your sale price doesn’t make financial sense, especially when the changes don’t inspire your own personal interest. Buyers often prefer to personalise a property themselves, creating something that reflects their lifestyle rather than appreciating another’s design decisions. The key isn’t making your property perfect to sell it, but alignment of the price with buyer expectations.
In Farnborough right now, demand is strong, whilst buyers are selective. In fact, they make thoughtful comparisons before moving decisively when the see accurate property value.
The success of this home sale reinforces something we consistently advise, that with the right strategy at launch, the right price and the right exposure, you attract the right buyers. When that happens, momentum builds quickly.
If you’re considering a move and would like an honest conversation about positioning your home for a strong launch, we’d be happy to help. Feel free to call us on 01252 375999, or book an expert valuation here and we’ll be in touch.
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