Those two figures together tell an important story about the direction of the 2026 property market.
When more people begin searching for “estate agents near me” or “good estate agent”, it signals intent. These are not casual property browsers. They are homeowners and buyers actively considering their next step.
For us, this mirrors what we are seeing across our local areas. Increased website visits are not just numbers on a screen; they are turning into valuation requests and meaningful conversations.
Estate Agent Searches Up 12% in January
Property decisions often start with a question typed into Google.
A rise in estate agent searches is an early indicator of market confidence. Homeowners may still be assessing timing, pricing or personal circumstances, but they are preparing to make their move.
In previous cycles, this kind of digital uplift has often preceded stronger listing activity in the months that follow. In short, online behaviour frequently signals what the property market 2026 may look like before transaction data fully reflects it.
What Happens Behind the Scenes
Strong online visibility does not happen accidentally. We invest significant resources ensuring our website is technically robust and locally focused. From carefully structured property descriptions and market commentary to page speed, mobile optimisation and clear navigation, each element helps to put us and the properties we sell at the forefront when buyers and sellers begin their search.
Search engines prioritise relevance, authority and clarity. By publishing high-quality local content and maintaining a technically sound site, we strengthen our presence organically. That means when someone searches for an estate agent locally, they are more likely to discover us at the precise moment they are considering a move.
From Search to Valuation
Online visibility is only the beginning. What matters is what happens next. Our 24% rise in January valuation bookings suggests that homeowners are not just browsing they are planning. Many are choosing to understand their position early in the year, gathering advice before committing to a launch date.
AI-Driven Searches
We are also mindful that the way people search is evolving.
AI-driven summaries and conversational search results are beginning to shape how information is presented online. Rather than simply reacting, we are actively adapting behind the scenes. We persistently refine our content structure, update our technology and use the latest, intuitive property platforms, with My Porta coming soon for our client’s property listings, as well as Rightmove and Zoopla products.
The search journey may change, but the need for trusted, local expertise will not. Our aim is to stay one step ahead so that when buyers and sellers look for guidance, they’ll find exactly what they need.
For homeowners considering a move this year, the message is reassuring. Interest is building, preparation is underway, and activity is strengthening.
If you are thinking about your next step, an early conversation can provide clarity on value, timing and strategy positioning you well in a market that is already showing encouraging signs. Feel free to contact your local office or book a free expert valuation, and we’ll get in touch.
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