Expertise from our Farnborough Branch Manager

The biggest challenge

One of the biggest challenges in the local market right now is unrealistic pricing expectations. 

If a home hasn’t sold after three or four weeks or has had numerous viewings but no offers, pricing is likely to blame. Accurate valuations lead to realistic buyer expectations, meaning better results.

Many less experienced agents overvalue properties at the start, only to suggest a price drop after their usual two-week tie-in period. If you’re offered a high valuation, a lengthy contract and a low fee, they are likely not confident they can sell your home.

We work on a no sale, no fee basis – so you don’t pay us until we’ve successfully completed your sale.

Client success story

One recent client had already bought their new home in the Lake District and needed a swift sale locally. They chose to market their property at Offers Over £425,000 – a strategic move, when £450,000 was equally viable.

This approach paid off. The property secured 17 viewings and 5 offers, with the highest at £458,000 – more than 8% above the asking price. The sale was agreed within just 12 days of the property going live on the market. 

The local market: A hive of activity

With growing market confidence and a more stable economic outlook, attractive financial options are now helping many prospective buyers make their move.

Local buyers remain careful, but activity is strong – with many returning for second viewings and making multiple offers. From first homes to forever homes, there’s movement across all price ranges.

It’s also a promising time for first-time buyers. With a wide selection of homes available, lower mortgage rates and funding support such as the Lifetime ISA, many are stepping onto the property ladder.

We deliver results
From January to April 2025, Farnborough recorded:

• A 23% increase in sales compared to the same period last year
• 90% of our instructions going on to agree a sale

These figures reflect the effectiveness of our approach. With clear, straightforward advice, we help ensure your sale progresses smoothly.

Our top tip
If you’re looking to buy, get your sale agreed first. This gives you the best chance of securing your next home, putting you in a strong proceedable position with sellers.

Mackenzie Smith: Farnborough’s most established estate agency.
Our sales team of three brings a combined 115 years of experience, and our Farnborough office has proudly served the local area since 1992.

Pop into the Farnborough Office our contact us today for advice, guidance and/or a valuation, on 01252 375999, or by email, here.