Instead of the market being in decline, it is one that has reset to more sustainable conditions. For those considering a move this year, understanding these changes is key to making confident, well-timed decisions.
Realistic Pricing
One of the most noticeable shifts locally has been a move back to pricing discipline.
The urgency and competition seen in previous years has eased and buyers are now approaching the market with greater care. As a result, properties that are priced accurately from the outset are performing far better than those that test the market.
We are seeing that homes launched at realistic levels continue to generate strong interest and, in many cases, secure buyers within expected timeframes. Conversely, over-ambitious pricing will often leading to longer marketing periods and the need for later adjustments.
Our advice: getting the initial pricing strategy right has never been more important.
Buyer Behaviour Has Changed
Across our local towns and villages, demand has remained consistent, but the way buyers behave has evolved. They are generally more cautious about committing to a purchase, comparing options carefully and negotiating with more confidence.
However, motivated buyers are still very much present, especially for properties in sought-after locations like ours. Sellers should expect a more considered process, but definitely not a lack of interest.
Affordability Considerations
Affordability remains a more significant consideration across the South of England. Higher property values mean that even small movements in mortgage rates can have a noticeable impact on borrowing capacity. As a result, many buyers are reassessing budgets and refining their search criteria.
Encouragingly, we are seeing a greater stability in mortgage products, more confidence from lenders and increased activity from first-time buyers compared to last year. Even if conditions remain more measured than in previous cycles, all this is helping to underpin the market.
More Choice
As the market has become more active in recent years, stock levels have risen, causing a slight reduction in the intensity of buyer competition. And yet, with our focus on market positioning, the well-located homes in our local villages and towns continue to attract strong attention.
A More Balanced Market
What we are experiencing locally is a more balanced market; one that offers opportunities for both buyers and sellers, provided expectations are aligned with current conditions.
For sellers, this means:
As we move further through 2026, we expect the market across North Hampshire, Surrey and Berkshire to remain steady, with modest price growth and consistent levels of activity. External factors, particularly interest rates, will continue to influence sentiment. However, the fundamentals remain firmly in place. Ultimately, this is a market that rewards preparation, realism and good advice.
Our advice to sellers is to take the time to understand your position, seek guidance early and approach the market with a clear, well-informed strategy. Feel free to contact your local office for advice, or book a no-obligation valuation.
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