At Mackenzie Smith we are consistently looking for new ways to add benefit for our Vendors, evolving and innovating to ensure that we are in the best position to market a home to the widest and most relevant audience, whilst showcasing the property in the best possible way.
Virtual reality is a brand new offering from us, and a great way of providing buyers with the right information if they are actively searching for a new home.
There are four phases to this technology:
360˚ interactive tours, linked with property portals and our website
Potential buyers can view a property at their convenience, clicking through each room, exploring the grounds of the home and taking their time to see what is important to them.
360˚ mobile optimised photos for social media
These are great for showcasing particular highlights on Facebook and are a unique method of marketing the home on social media, giving just a glimpse and tempting for a more in-depth look.
Unlimited high resolution photographs throughout the home and externally
High resolution photos throughout the home and grounds with superior angles to really showcase the space. Many professional photographers will often have a limit on how many they take, but due to the technology used, this is not the case.
A virtual reality tour, viewable through headset technology
This is cutting edge technology at a whole new level. By using a virtual reality headset, buyers can “walk” through a home without having to step through the door.
Rightmove and Zoopla combined receive over 200 million visits per month, with so many properties and buyers, how can one property stand out from the crowd?
It is said that you only have 3 seconds to make an impression on a buyer, so initially the way a home is presented remains vitally important. The photos, write up and overall presentation need to be the best possible, the added option of a virtual tour is said to receive 10 times as many views as a standard listing, widening the audience reach. However, once you get their attention, how do you keep it? Statistics from industry experts state that buyers looking at a listing with a virtual tour will spend three times as long looking at the property. This is a great asset, the longer they spend considering a home, the more it will last in their memory.
Virtual tours have a clear advantage when it comes to attracting and retaining potential buyers’ interest.
When it comes to attracting buyers, these tours are reaching a worldwide audience, meaning that those relocating to the area, be that from London, across the UK or from abroad, can view these properties, where they might not have the option of doing so for comparable houses. Our branch towns have a high number of relocation buyers, thanks to the strong commuter links and large local businesses that attract international workers, along with the undeniable attraction of the Hart lifestyle.
With regards to the vendors’ benefit of showcasing their home in this way, not only does it offer prospective buyers the opportunity to “view” a house 24/7 at their convenience but it is also means that those who schedule a viewing are more likely to be highly motivated in purchasing. This reduces the inconvenience in ensuring time home from work and keeping the house immaculate constantly.
Click here to see an example property listing with the new technology and photos.
This is a fantastic new tool and will sit alongside our comprehensive marketing to give our Estate Agents the best chance of attracting a quality buyer.
For more information on our new technology, or to book a valuation of your home, please contact your local Mackenzie Smith branch.
Ash Vale – firstname.lastname@example.org – 01252 353030
Farnborough – email@example.com – 01252 375999
Fleet – firstname.lastname@example.org – 01252 812121
Hook – email@example.com – 01256 764666
Hartley Wintney – firstname.lastname@example.org – 01252 844015
Lettings – email@example.com – 01252 514000