The Christmas holidays present the perfect opportunity to get your property noticed by buyers, as the UK’s most popular property portal, Rightmove, reveals statistics showing an incredible spike in online viewings.

An astounding 40 million of Rightmove’s pages were viewed between Christmas Day and New Year in 2018, a figure that held steady through January, peaking at approximately 43 million.

Rightmove reports indicate that this surge in Christmas time web traffic occurs every year, as prospective buyers plan for the following year. A high percentage of viewings were also evidenced in January 2016, with a jaw-dropping 127 million visits totalling an incredible total time spent by house hunters viewing of 2,000 years!


“People clearly took advantage of some free time over the holiday season to look for a new home”.

Matthew James, Property Expert at Rightmove

In 2013, Rightmove reported a busy Christmas Day with almost 14million page views. Demonstrating a determined interest, 10,000 people even took time out from festivities on the day itself to email their estate agents. Boxing Day proved to have even more potential, with page views jumping to over 25 million – up an amazing 21% from 2012 – before reaching a remarkable 38 million on New Year’s Day.

An incredible 26,000 downloads of the Rightmove app were made by house hunters between Christmas Eve and Boxing Day 2013, with potential buyers prioritizing their house search on new devices. This is no surprise since technologically savvy Rightmove provide an up to date app for IPhone, IPad, Android and Kindle, as well as a standard mobile site.

“Home hunters continue to turn to us first to search and research in the only place you can see virtually the whole of the UK property market. Our restless innovation delivers the fastest and easiest way to ‘find your happy’ from the 1.2 million UK residential properties on Rightmove leading to consumers sending over 22 million enquiries in the period.”

Peter Brooks-Johnson, Chief Executive Officer at Rightmove

Here at Mackenzie Smith, we see the importance of Rightmove’s online viewings over this season’s holidays and we don’t want you to miss out on a great opportunity to get your house noticed by potential buyers. If you want to sell your property, it really makes sense to begin the process before this season’s holidays so you can take advantage of the seasonal flurry.

Coupled with the skill and experience of our agents, we will market your property, using the premium tools at our disposal to ensure your house stands out from the competition and gets noticed by the many potential buyers sure to be viewing online this Christmas.

If you would like any further information in regards to buying or selling a property, visit our website or speak to one of our experts by contacting your local branch below.

Ash Vale – 01252 353030 | ashvale@mackenziesmith.co.uk
Farnborough – 01252 375999 | farnborough@mackenziesmith.co.uk
Fleet – 01252 812121 | fleet@mackenziesmith.co.uk
Hook – 01256 764666 | hook@mackenziesmith.co.uk
Hartley Wintney – 01252 844015 |hartleywintney@mackenziesmith.co.uk
Yateley – 01252 597900 | yateley@mackenziesmith.co.uk
Lettings – 01252 514000 | lettings@mackenziesmith.co.uk