Rightmove traffic set to soar

Leading property portal Rightmove reports annual record-breaking traffic each January. What’s more, the traffic even increases on the previous year, time and time again!

Given that most of us stayed at home over Christmas, we’re anticipating that web traffic will be even higher this year. Boxing Day was a demonstration of this, with a 54% rise on last year.

This January could prove a prime time to showcase your property on the online market, with so many taking to the portals to search for a property, perhaps with a bit more space, a home office, or a garden.

The January traffic trend goes back some years – in January 2016, an impressive 127 million visits were made to Rightmove, up 20% on 2015. 2017 saw a 3% rise, whilst 2018 built on that by a substantial 9%, averaging 4 million visits per day.

Online traffic remained at the same high level in January 2019, with a modest increase despite the pressure build-up from the Brexit deadline.

In January 2020, Rightmove surpassed its records once again, up by 7%, reaching 152 million views.

The upward January trend is not limited to Rightmove, with competing property portals Zoopla and OnTheMarket also reporting a significant rise in January web traffic, compared to previous years’. Zoopla saw record levels in 2020, delivering a 15% increase in online visits.

Taking our own website traffic as an indicator of market activity, from December 1st 2020 to January 5th 2021, our visitors are up 54% on the year previously, suggesting a significant opportunity for those looking to reach a busy market.

Our advice is to maximize the potential of your house sale by reaching the widest audience during this prime searching window.

If you are interested in placing your property on the market, please speak with your local branch who will be happy to offer a valuation in line with our covid guidelines.