The Open House

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The concept of an 'Open House' may be new to some but has proven to be a long standing and useful tool in maximising exposure of a property.

What is an Open House?

The way we run an Open House is designed to make the process as easy as possible for the seller. As our client we need to reassure you that all viewings will be booked and accompanied, meaning we are always on hand to answer questions and skilfully guide potential buyers around the home.

The Open House is promoted directly to relevant registered buyers, on our website, property portals and through our blog, as well as being advertised in the local newspaper, to generate the most bookings possible for the event.

What is the process?

What we do...

• Advertise the Open House online, in the newspaper and to our registered potential buyers
• Build up a diary of appointments for the event
• All viewings during the Open House event will be accompanied by a Mackenzie Smith representative
• Full attention will be given to each viewer providing them with all the detailed selling points and answers to any questions
• Collection of feedback and offers over the next few days

What our Clients do...

• Discuss an Open House with their Senior Client Manager
• Select an appropriate date and time
• Prepare by removing clutter, cleaning, tidying and maintaining the home
• Arrange some time out of the home during the event
• Receive feedback and offers after the Open House closes
• Review and discuss the next step with Senior Client Manager

What are the benefits?

An opportunity to present your home at its best to a concentrated number of potential buyers in a small timeframe.

Minimise disruption to daily life by focusing all buyers to Open House Event.

Recommended if you require a quick sale.

Create a competitive atmosphere between buyers.

What do I need to consider?

This is an opportunity to show your home at its top potential, although there will have been recommendations with regard to everyday viewings this is the time to really pull the stops out;

• Firstly ensure the property is clean, tidy and aired; remove clutter as this will show the property in the best light
• Get as much light into the rooms as possible by opening windows and blinds fully
• In advance of viewings touch up paintwork, clean patios, carpets etc and maintain the garden well to create an overall highly maintained appearance
• Remove all vehicles from the driveway and get your neighbours on side, ask if they can help by not parking on street outside your home, keeping the noise down and keeping children and pets under control

Case Studies

See our case study one and case study two for examples or open house events.

FAQs

What if someone just shows up?

We will take their details and arrange a time when they can have an accompanied viewing during the event, if it is fully booked we will schedule an appointment at another convenient time.

Do I need to be there?

We recommend that the owner of the property is not present during the Open House Event, this helps potential buyers remain objective when they look at the property and helps them picture themselves in the house. Another benefit is that a seller can't become attached or more friendly with one potential purchaser over another which could complicate the decision making process when offers are put forward. Giving your Estate Agent free run of the house also assists in running a smooth and professional Open House Event.

Should I worry about security of my belongings?

All viewings are accompanied so there is little opportunity for any security risk, we do however recommend that the house is free from clutter and any small personal belongings of high value are kept in a secure place.