The marketing team is based at our head office and is relatively unique to Mackenzie Smith. Within our office we put many principles in place that include the following;
We provide the greatest reach for your property by placing it within Rightmove, the busiest destination in property and one of the ten biggest websites in the country. Seven in ten say that Rightmove is the place they turn to first when looking for a property.* We recently increased our investment in Rightmove to also drive more traffic to our website and gain even greater viewing opportunities for your property.
Not only do we regularly publish news on the local property market, hints and tips and national trends, but we also regularly feature and showcase the properties we have available, within our Blog. This is similarly your chance to tell us what you love about your home; we will then include your comment so that buyers can see why your property is so special. These articles are also included in our Thistleblower newsletter has been running since 2012, bringing property market news and showcasing property to the inbox of our growing database of over 13,000 subscribers.
First to Know
Social media is becoming a greater element in people’s down time and is no longer a tool for the young with an increasingly older audience. By effective use of boosted posts on facebook and regular property tweets, we can ensure your property is seen by a greater audience, including those people who may just be considering a move and perhaps not actively looking at property portals yet.
Visible to Everyone
At Mackenzie Smith, we have made sure that our website is fully responsive so that it can be effectively viewed on any device from a desktop computer, to a tablet or a mobile phone. This means that when an applicant is browsing our site for properties, what ever they are using to do so, they can view your home with ease.
Delivered to your Door
You may be under the impression that we are all about digital media, this is not the case. Traditional forms of promoting your property, such as the printed press are still important. As such, we regularly feature in the local Surrey & Hants Star Courier and the Aldershot and Fleet News. We can also arrange features in the national press.
Every property we take on receives its own tailored description, written with care by our own in house marketing department. These bespoke details are not only available to read on the web, but we also create a printed brochure for your property, given to all viewers and enquirers to take home and properly remember and visualize your home.
If you are currently on the market with us and would like to send the marketing team a paragraph about why you love your home, what room is your favourite or why your garden or location is so special, please drop me line at firstname.lastname@example.org.
These marketing strategies are of course very much backed up and complemented by our excellent teams in the local offices.
Moving home can be stressful; after all it’s not an everyday occurrence. Our local office network is staffed by experienced, professional estate agents who know how to value, manage and negotiate property transactions. Our skills have been built over many years, often decades and we are confident that we can deal with any situation. Communication is absolutely paramount and we want our clients to know that when they entrust Mackenzie Smith with their business, they will be personally looked after throughout the process.
Our clients have enjoyed great success with Open House Events, appreciating the simplicity of condensing viewings to a short convenient window, with plenty of time to prepare the house and often benefitting from more competition between buyers resulting in multiple offers.
Marketing your home with Mackenzie Smith, not only provides you with a comprehensive range of services, but it also means that your home and asset become part of a trusted local brand. Founded in Fleet in 1992, we have worked hard to ensure that the name of the company is linked to quality and doing business the ‘right way’. This starts with ensuring our clients receive the correct advice, not only on the marketing approach but also ensuring that our valuation advice is accurate and tailored to your individual circumstances. But don’t take our word for it, visit Trust Pilot and see for yourself why we are the area’s Trusted Agent.
If you are looking to sell or let your property, please click the button to request a valuation.
* Information from Experian Hitwise, May 2014 & a survey of 2,412 home-movers, July 2014